Jimmy Choo to collaborate with H&M

Jimmy Choo is to design a range for H+M.

The luxury footwear company - which was regularly featured on hit US TV show ‘Sex and the City’ - has announced it will work with the Swedish high street chain on a line of shoes and bags.

Tamara Mellon, founder and president of Jimmy Choo, said: ‘We are privileged to be among the fashion greats who have been affiliated with H+M so far, and to be designing a collection appealing to fashion savvy, street smart women, and to be including some great pieces for men, too.

‘Jimmy Choo will bring to H+M a sophisticated, fashion forward, accessible and glamorous collection - the perfect party pieces to buy now and then wear out that night!’
Jimmy Choo will also design a range of clothing for men and women to complement the accessories.

Margareta van den Bosch, creative advisor of H+M, said. ‘I like the way we have worked with clothes to accessorise the shoes and bags rather than the other way around.

‘This collaboration is particularly exciting because it’s our first shoe designer collection. It’s a joy to be able to offer top end designer shoes and bags of excellent quality to our customers.’

The collection is due to appear around 200 H+M shops around the world on November 14.

Jimmy Choo is not the first luxury designer to work with H+M.

Matthew Williamson, Stella McCartney, Roberto Cavalli and Karl Lagerfeld previously collaborated with the chain, as did Madonna and Kylie Minogue.